Curlie

Marketing and Advertising

The Marketing and Advertising category comprises sub-industries and establishments engaged in one or more of the following:

Advertising in print, broadcast, interactive, or other media
Branding and corporate identity design
Creation and distribution of promotional items
Internet marketing strategy and analysis
Collection and analysis of market research
Public relations activities
Training and development of sales representatives

Excluded from this category are:

Agencies and individuals which offer advertising and marketing services to a specific industry sector. These are listed according to the industry which they serve.
Agencies and individuals which offer local services only are listed according to the geographic area which they serve
Companies which offer web design, promotion, and hosting services are listed only in Computers: Internet: Web Design and Development.

The Curlie editors reserve the right to delete sites under construction, duplicate domains or submissions and sites submitted to incorrect categories.

Before suggesting your site, please review the Guidelines for Submitting a Site.

Advertising

This category is for companies specializing in advertising and promotional services. This category is NOT for advertising your products. Please submit your site to an appropriate subcategory of this section. Companies specializing in web promotions are welcomed at Computers: Internet: Web Promotions:

The Open Directory editors reserve the right to delete sites under construction, duplicate domains or submissions and sites submitted to incorrect categories.

Before submitting your site, please review the Guidelines for Submitting a Site.

Branding

Branding enables an organization to differentiate its goods or services from those of its competitors. The process of branding involves developing a product's name with a logo, colors, and packaging.

Sites submitted to this category should be only those which are focused primarily on branding.

By Ethnic or Cultural Focus

The Marketing and Advertising by Ethnic or Cultural Focus category comprises businesses and establishments that have a primary organizational focus on one or more specific ethnic or cultural demographic(s) and are engaged in one or more of the following:

Advertising in print, broadcast, interactive, or other media
Branding and corporate identity design
Creation and distribution of promotional items
Internet marketing strategy and analysis
Collection and analysis of market research
Public relations activities

Excluded from this category are:

Organizations that do not have an ethnic or cultural focus.
Agencies and individuals which offer advertising and marketing services to a specific industry sector. These are listed according to the industry which they serve.
Agencies and individuals which offer local services only are listed according to the geographic area which they serve

By Industry

This category lists marketing sites targeted to specific groups of persons or industries. Marketing and PR firms focusing on a particular market sector are listed here.

General marketing and PR firms are listed under one of the follow categories as appropriate:
Business/Marketing_and_Advertising/Consulting/ or Business/Marketing_and_Advertising/Public_Relations/Agencies/

This category lists marketing sites targeted to specific groups of persons or industries. Marketing and PR firms focusing on a particular market sector are listed here.

By Region

This category contains links to regions and countries with marketing and advertising sites.

Please submit all sites to their correct location and category.

Conferences

The Marketing and Advertising Conferences category covers conferences, trade shows, and expositions for marketing and advertising professionals.

Please submit sites for conferences, trade shows, and expositions related to marketing and/or advertising.

Consulting

Marketing consulting firms provide advisory services contracted for and provided to organizations by specially trained and qualified persons who assist, in an objective and independent manner, the client organization to identify problems, analyze such problems, recommend solutions to these problems, and help, when requested, in the implementation of solutions.

Submissions to this category should be sites of marketing consultancies which offer their services to business in general. Consulting firms that target specific industries should submit to the appropriate Industry Specific sub-category.

Direct Marketing

Direct marketing involves marketing products and services directly to consumers and businesses. Typical forms of this marketing involve print media (such as flyers, mailing pieces, catalogues, and magazines), direct-response television and radio advertising, telephone solicitations, and the internet.

This category is for sites related to businesses that specialize in providing technical and creative support, goods, and services to organizations that market their products and services in this way.

Please submit only sites that provide data processing services and software to direct marketers.

Employment

Information on recruiters specializing in the placement of advertising and marketing professionals, as well as job-related information for those employed in the field of advertising and marketing.

Please Read this Before Submitting Your Site

This category is for recruiters specializing in marketing professional job placement, as well as information on employment and jobs for advertising and marketing professionals.

Do not submit sites for home-based businesses here. Submit such sites instead to Home Based Business Opportunities.

Business Opportunities that are not home-based should be submitted to Business Opportunities.

Following these guidelines will help to prevent lengthy delays in having your site reviewed.

Internet Marketing

First, what this category is NOT!

If you are a site designer, builder, promoter, submission service, even if the words marketing appear on your site or in your business name, this does not make you an Internet Marketer automatically.

This would be for companies who do needs assessment, market research, production design and development, pricing and product cycles and positioning, government and regulatory issues, focus groups, identity development, media planning and development, long range activities ...

In other words, a well established company or consultant with verifiable expertise and contacts. Marketing does not happen, every inch is planned with contingencies for every plan. Many of these sites have case studies of current or past clientele.

First, what this category is NOT!

If you are a site designer, builder, promoter, submission service, even if the words marketing appear on your site or in your business name, this does not make you an Internet Marketer automatically.

Marketing Support Services

Web sites, publications, information suppliers, and resources that are provided to individuals and companies who are part of the marketing industry.

This category covers publications, information suppliers, and resources that are provided to individuals and companies who are part of the marketing industry.

If the site deals with marketing services that are provided to other businesses (clients) please submit to the appropriate category elsewhere in Business/Marketing

Market Research

Firms supply research or strategies to perform research in marketing.

Category includes career information and job sites devoted to the field of Marketing Research. Do not submit employment sections of marketing research firm websites. They will not be listed.

Micromarketing

Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.

Please submit only sites which fit the following description.

Sites dealing with direct marketing lists (as opposed to actual targeting) should be submitted to

Business: Marketing: Mailing Lists

Sites dealing with consumer/brand profiles across broad areas or a country as a whole should be submitted to

Business: Marketing: Market Research Suppliers

News and Media

The Marketing and Advertising News and Media category covers news services, television or radio programs, newspapers, magazines, and e-zines which deal exclusively with marketing and/or advertising.

Please submit only on-line or off-line publications and media primarily focused on and providing significant information content on marketing and/or advertising.

Do not submit commercial sites that exist primarily to sell products (other than relevant publications) and services. These sites will not be listed.

For quicker placement in the directory please follow these Submission Tips:

Title: Name of Publication or Organization

Description: This describes the Web site and should note distinguishing features found on the site without the use of hype, personal pronouns, or repetitive terms.

Organizations

Non profit, educational and trade associations that inform, enable, and support the development and maintenance of marketing related businesses. Associations that deal specifically with business within a locality, should be found at that locality's regional business category. Associations that deal specifically with business within a country, should be found at that country's regional business category, for example: Regional/North_America/Canada/Business_and_Economy/Associations/

Please submit your association''s name as the title of the site. Keep your descriptions as specific and as short as possible. Factual descriptions are appreciated, marketing hype will be deleted.

Public Relations

Do not submit your agency here. Select the letter in the alphabar that matches your company name and submit there.

Sites submitted to this category will face significant delays before being reviewed by an editor.

This category structure is for stand-alone public relations firms only. Sites that represent divisions of larger companies should not be submitted.

This category is for English language sites only. Sites in languages other than English should be submitted to the appropriate World/ category for each language. Do not submit machine translated sites to the World/ categories.

Relationship Marketing

Please submit sites where the primary focus is affinity group marketing.

Websites belonging to companies or groups where affinity marketing is only a small part of the business will not be listed. These sites should be submitted to the single, best location based on the primary business focus instead.

Salesmanship

Training laboratories, salesmanship consultants, sales management firms, sales improvement organizations, providers and inspirational resources for sales people fit here. This focus is because effective salespeople are at the heart of many enterprises.

Strategic

Strategic Consulting professionals in the field of Marketing and Advertising provide training materials, services, and other resources related to the field. The topic of sales is relevant, while general management is not.

Submit sites which focus on strategic marketing, including related planning and targeting.

[Write simple descriptions which benefit visitor navigation, not sales copy.]

Telemarketing

This category is for those that are looking for products and services that they can use in their call centers, customer care departments and help desks. This category will also list outsourcing companies such as service bureaus.

If your site is not specifically geared towards this topic, please submit to the proper category.

Submitting to the wrong category will delay and/or prevent your site from being listed in the directory.

Submission Tips:
When writing your site's title please ensure it is the same as your organization.

When writing your site''s description, please tell what your site offers in a clear and concise statement without hype or promotional language.

Thank you for your cooperation.