The title should be either the company''s name or, where it seems more appropriate, that of the site itself -- and no more than this. In other words, phrases like "Welcome to ..." and "Your friendly/local ..." are both superfluous and destined for deletion. In turn, the Description should be free of personal pronouns and worded the way an observer and/or reviewer of the site would describe it and its content. Thus "Our mission is to serve your needs" needs altering to something like "Company''s emphasis is on customer service." In effect, the title and description should simply let people know who''s at the back of it and what information it contains or conveys.