Deals with the encroachment of commercialism into public and/or private precollege education. Textbooks, billboards, computer internet access and snack machines are all becoming much more commercial as the purchasing power of students is increasing. There are many other examples of the commercialization of education.
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CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines.
Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
(April 01, 2002)
Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
(March 23, 1999)
The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines.
CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
(April 01, 2002)
Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
(March 23, 1999)
